Become a Sponsor

The fair is the largest event held in the Tri-Cities region with more than 120,000 attendees each year.

Sponsoring the fair has many benefits. The fair is produced by a 501c3 non-profit organization, and you can show your community support by becoming a sponsor. Your business will also receive the benefit of an extensive audience receptive to your message.

Let us help you reach your marketing goals through our sponsorship program. Please contact LORI to get started today with a customized plan.

We appreciate your interest in the 76th annual Benton Franklin Fair & Horse Heaven Round-Up Rodeo!

Benefits of Sponsorship

Reach an audience of more than 120,000
A wide demographic of consumers
Showcase products and increase sales
Align with a beloved property
Reinforce brand position
Support existing community programs
Deliver marketing messages through advertising, public relations, and social media
Connect with and engage consumers
Host company events

Marketing opportunities include:

Promotions

Traffic-driving consumer promotions
Lead-generating contests
Enter-to-win contests
Text messaging
Gift-with-purchase incentives, bounce-back couponing
Social Media

Advertising Inclusion:

Inclusion in the Fair’s TV, radio, print and online advertising campaign
Social media platform promotions via Facebook and Twitter
Web site links and promotions

On-Site Visibility

Building naming rights
Signage at attraction/event
Video screen promotions

On-Site Consumer Engagement

Area for displays, sales, sampling, and contests
Distribution of special offers
Product sampling

Hospitality & Client Entertainment

Concert and rodeo tickets
Parking and admission passes
Hospitality space
Catered receptions